Google Ads Management
Turn Search Intent Into Measurable Leads.
Ethixweb builds and manages Google Ads and Local Services Ads campaigns around business outcomes, not vanity metrics: relevant keywords, fast landing pages, real conversion tracking and ongoing optimization.
Built with accessibility in mind · No spam, no fake guarantees
Get Found. Get More Leads.
Start Getting More Leads
We help your business get found online and turn more searches into leads.
Clicks are not the goal
Clicks ≠ Leads ≠ Booked Jobs.
A campaign can generate plenty of clicks and still lose money if the keywords are too broad, the landing page is slow or generic, or nothing is tracked well enough to know what actually worked.
We optimize around business outcomes, not vanity metrics: qualified search, a relevant ad, a fast landing page, a tracked call or form, and a feedback loop that puts budget where it converts.
Wasted clicks
Broad keywords and weak negative-keyword lists burning budget on the wrong searches.
No tracking
Spend with no reliable way to see which campaigns produce real leads.
Weak landing pages
Ads sending traffic to a slow, generic homepage instead of a page built to convert.
Set-and-forget campaigns
Accounts left running without ongoing optimization as results come in.
The key differentiator
Your Campaign Intelligence Layer.
An AI assistant trained on your business can answer common questions, capture lead details and qualify inquiries the moment a paid visitor lands, so the click you paid for doesn't go to waste on a slow follow-up.
Answers, captures and qualifies.
It doesn't replace your sales process. It makes sure every paid-traffic inquiry gets a fast, accurate answer and lands in front of your team instead of disappearing.
- Structured company knowledge base
- Custom instructions per business
- LLM-flexible architecture
- Send lead summaries to your team
- Works outside business hours
- Integrates into CRM/workflows
Business knowledge
Sample questions and answers
I clicked your ad, can you tell me more about pricing?
Happy to help. Pricing depends on the specifics of what you need. I can grab a few quick details so the right person can follow up with an accurate quote.
What we actually do
The Real Campaign System, Not Just an Account Login.
Every account we run includes the fundamentals that actually drive results:
Examples only, not a guarantee of specific search volume, rankings or leads.
Our approach
- Search intent and keyword research, not broad guesswork
- Tightly structured campaigns and ad groups
- Location and audience targeting
- Negative keywords to cut wasted spend
- Conversion tracking for calls and form fills
- Google Analytics and Tag Manager readiness
- Local Services Ads strategy where relevant
- Ongoing optimization of bids, terms and creative
- Reporting tied to business outcomes, not just clicks
The system, end to end
Research. Structure. Target. Convert.
Step 1
Research
Real search intent & keyword strategy
Step 2
Structure & Target
Campaigns, ad groups, location targeting
Step 3
Convert
Fast landing page, tracked call or form
Step 4
Optimize & Scale
What works gets more budget
Your landing page
Your Landing Page Should Convert the Click You Paid For.
Sending paid traffic to a slow, generic homepage wastes ad spend. We build landing pages matched to the ad, fast on mobile, with one clear next step.
- Message match with the ad that brought the click
- Fast load times on real phones, not just lab tests
- Accessible navigation and forms
- One clear, immediate call to action
- Conversion tracking built in from day one
- Built to be tested and improved over time
Accessibility
Built with accessibility in mind.
- Accessible navigation and semantic structure
- Keyboard usability throughout
- Readable contrast in light and dark
- Accessible, labeled form fields
Why Ethixweb
One connected system.
Build
- Headless landing pages
- Performance
- Accessibility
- SEO foundation
Intelligence
- AI lead capture
- Company knowledge
- LLM-flexible architecture
- Automation
Grow
- Google Ads
- Local Services Ads
- Conversion tracking
- Reporting & optimization
Case study
All Phase Plumbing
Problem
A 35-year-old Seattle plumbing company had strong local demand but no reliable way to track which searches, ads or pages actually produced calls.
Strategy
A full digital rebuild paired with on-page SEO and a Google Business Profile cleanup, built around one goal: make every visitor's next step obvious and trackable.
Build
A custom-built, fast-loading site on Google Cloud infrastructure, leading with the phone number, license and reviews instead of a slow homepage carousel.
Result
“If All Phase Plumbing can go from invisible to fully booked in 90 days, imagine what we can do for your business.”
FAQ
Questions paid search business owners ask.
Management pricing depends on account size and scope, and is separate from your actual ad spend budget. We'll give you real numbers once we understand your account, not a generic package price.
Yes, where relevant to your business. We can advise on LSA strategy and Google Guaranteed setup alongside standard Search campaigns.
No. Nobody honestly can. What we can guarantee is a structured, transparent approach: relevant keywords, real tracking and ongoing optimization based on what the data shows.
Not always, but your landing page needs to load fast, work on mobile and match the ad that brought the click. If your current site can't do that, ads traffic gets wasted. We'll tell you honestly which one you need.
Yes. Call tracking and form-conversion tracking are part of how we measure whether a campaign is actually working, not just whether it's spending.
Yes. It can answer common questions and capture lead details the moment a paid visitor lands, on a knowledge base built from your actual business information.
Our architecture is LLM-flexible, so you're not locked into one provider as models and pricing change.
Yes. Google Ads management is a national-capable service. Tell us about your market when you reach out.
We can review the existing account and tell you honestly what's working, what's wasting spend, and what we'd change.
Seattle is where we're most connected locally, but the service itself is national-capable. Tell us about your market when you reach out.
Every Day Without Tracking Is Budget You Can't Account For.
Let's find out what your ads are actually producing, and fix what isn't working.