Gary's Pipelining & Drain Cleaning, LLC
A specialist contractor's website, finally built to look - and convert - like one.
Context
The who, what, and how?
Client
Gary's Pipelining & Drain Cleaning
A licensed trenchless sewer repair & drain cleaning specialist serving Tukwila and the greater Seattle area - for homeowners and contractor partners alike.
Industry
Trenchless Sewer Repair
A premium specialty trade most general plumbers don't offer. Customers need convincing they're paying for real expertise, not just another plumber.
What we did
Full Website Build
25+ pages, two enquiry paths, and a built-in chat + accessibility toolkit, designed to turn specialist searches into specialist calls.
Before & After
Same crew, a site that finally earns the call.
The old site crammed a form, a phone number and a wall of buttons above the fold - a dated template that made a licensed, 5-star crew look like every other listing.
The rebuild leads with the promise - no dig, no mess, fixed fast - and backs it with real Puget Sound job-site photos. Drag the slider to see the difference.
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Snapshot
What we did at a glance:
Major task
New Website Build
A ground-up build replacing an old, underperforming site - new structure, new copy, one goal: get the enquiry form (or phone) used.
Tech stack
Static, No-CMS Build
Pre-built, fast pages with no fragile backend - nothing to maintain, break, or get hacked. All site text lives in one central place.
Special attention
Accessibility & Trust
A built-in accessibility toolkit tested against WCAG 2.1 AA, plus real job photos, reviews, and license numbers throughout.
Design approach
Designed to convert two very different customers.
Built for the homeowner with a flooded yard - and the contractor who needs a subcontractor.
Gary's serves two audiences that want completely different things from a site visit, so the structure had to work for both without compromise.
- Two separate enquiry forms - a homeowner "free estimate" form and a contractor partnership form with file attachments
- A dedicated page for every service and every city, so search traffic lands on exactly what it searched for
- A "call us instead" fallback the instant a form fails, so no enquiry is ever silently lost
An honest chat assistant - not a chatbot pretending to be human.
The chat bubble on every page answers common questions instantly and always closes the loop with a real person or the emergency line.
- Pre-written, client-approved answers - never guesses, never improvises
- Always ends by connecting to a phone number or a person
- Backed by structured business data so Google understands every service and city page
Tech stack
Built on modern infrastructure, not just modern design.
Platform: Static Site, No CMS
Pre-built pages served without a database or backend to patch, hack, or break.
- No plugin bloat - fewer moving parts, fewer things to break
- All text lives in one central place, so a price change updates everywhere at once
- Automatically generates its own sitemap for Google
Hosting: Modern, Managed Infrastructure
Hosting specifics weren't finalized in the source brief - the build ships as a static site, so it's portable to any modern host without changing the underlying pages.
Work with us
Want to work with us?
If All Phase Plumbing can go from invisible to fully booked in 90 days, imagine what we can do for your business.